What Amazon's ebook strategy means
Jeff Bezos recognized this very early on, and designed Amazon to be a disruptive disintermediary: to buy wholesale and sell retail, using the internet as a tool to reach remote customers directly. Initially Amazon relied on large warehouses, but as its database expanded they moved to just-in-time ordering, whereby obscure items would be listed as available but only ordered from the supplier when a customer requested one.
(So far, so good.)
But there are two other key aspects of Amazon that we need to understand…
(Son graciosos los paralelismos con el abandono del DRM por algunas de las editoriales musicales para defenderse de la iTMS)
Este tema ha sido editado por Juan: 27 April 2012 - 02:32 PM