Jump to content

Apple compra Beats


Recommended Posts

Confirmado... Apple compró Beats Music y Beats Electronics por 3000 millones de dólares.

 

captura-de-pantalla-2014-05-28-a-la-s-225317.jpg

 

Apple to Acquire Beats Music & Beats Electronics

CUPERTINO, California—May 28, 2014—Apple® today announced it has agreed to acquire the critically acclaimed subscription streaming music service Beats Music, and Beats Electronics, which makes the popular Beats headphones, speakers and audio software. As part of the acquisition, Beats co-founders Jimmy Iovine and Dr. Dre will join Apple. Apple is acquiring the two companies for a total of $3 billion, consisting of a purchase price of approximately $2.6 billion and approximately $400 million that will vest over time.

 

“Music is such an important part of all of our lives and holds a special place within our hearts at Apple,” said Tim Cook, Apple’s CEO. “That’s why we have kept investing in music and are bringing together these extraordinary teams so we can continue to create the most innovative music products and services in the world.”

 

“I’ve always known in my heart that Beats belonged with Apple,” said Jimmy Iovine. “The idea when we started the company was inspired by Apple’s unmatched ability to marry culture and technology. Apple’s deep commitment to music fans, artists, songwriters and the music industry is something special.”

 

Iovine has been at the forefront of innovation in the music industry for decades, and he has been an instrumental partner for Apple and iTunes® for more than a decade. He has produced or collaborated with some of the most successful artists in the history of the iTunes Store®, helping make it the world’s number one music retailer. Iovine and Dr. Dre are sound pioneers, artists and entrepreneurs.

 

Beats Electronics has brought the energy, emotion and excitement of playback in the recording studio back to the listening experience and has introduced an entirely new generation to premium sound entertainment. Beats Music was developed by a team of people who have each spent their entire career in music and provides music fans with an incredible curated listening experience.

 

“Music is such an important part of Apple’s DNA and always will be,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “The addition of Beats will make our music lineup even better, from free streaming with iTunes Radio to a world-class subscription service in Beats, and of course buying music from the iTunes Store as customers have loved to do for years.”

 

In just five years since launch, the Beats “b” has become the brand of choice in the music and sports worlds, and is the market leader in the premium headphone market. Music superstars including Lady Gaga, Lil Wayne and Nicki Minaj have designed their own customized Beats headphones and speakers. Fashion designers and street artists such as Alexander Wang, Futura and Snarkitecture have collaborated on special limited products, while renowned athletes including LeBron James, Serena Williams and Neymar use Beats as a critical part of their training and game day process. Beats has quickly become part of pop culture in the US and with the acquisition the Beats product lineup will be offered in many more countries through the Apple Online Store, Apple’s retail stores and select Apple Authorized Resellers.

 

Subject to regulatory approvals, Apple expects the transaction to close in fiscal Q4.

 

Formally established in 2008 as the brainchild of legendary artist and producer Dr. Dre and Chairman of Interscope Geffen A&M Records Jimmy Iovine, Beats Electronics (Beats) comprises the Beats by Dr. Dre family of premium consumer headphones, earphones, and speakers as well as patented Beats Audio software technology and streaming music subscription service Beats Music. Through these offerings, Beats has effectively brought the energy, emotion and excitement of playback in the recording studio to the listening experience and has introduced an entirely new generation to the possibilities of premium sound entertainment.

 

Beats Music is a subscription streaming music service that focuses on providing a personalized music experience for each user through a unique blend of digital innovation and musical passion. Programmed by a trusted team of well-respected music experts with over 300 years of experience across all genres, Beats Music delivers the right music for any situation, any time, and any preference, personalized to your tastes. The result is an artist-friendly digital music service that does more than simply offer access to music, but one that establishes an emotional connection to it as well.

 

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad.

Edited by Phill
Link to post
Share on other sites
  • Replies 61
  • Created
  • Last Reply

Top Posters In This Topic

Parece que de Beats no va a quedar mucho:

 

Curiously, Beats' chief creative officer, Trent Reznor, the singer-songwriter and producer of Nine Inch Nails fame responsible for Beats' tastemaking, has reportedly left the company. Also, one of Beats' principal technology executives, Fredric Vinna, has recently gone to Spotify, and its co-founder, Ola Sars, to a Spotify-backed venture.

Fuente

 

 

Por lo que comentó Iovine en la entrevista de re/code, lleva diez años colaborando con Apple, comprar Beats ¿no será una manera de pagarle (y muy bien) los servicios prestados?

Link to post
Share on other sites

Normal, esta compra de Beats será el Spotify a lo Apple. Confío en que lo mejoren hasta ofrecer un producto claramente superior y no se quede en un simple "y yo también" sin innovación alguna.

Link to post
Share on other sites

¿Entonces porque no comprar directamente Spotify? Compras el servicio más popular, con la mayor cantidad de suscriptores y además te quitas un rival directo

 

Las explicaciones de Apple a la compra de Beats... :mrgreen:

Link to post
Share on other sites

Otro que se llena los bolsillos con la venta de Beats:

 

Sources briefed on the situation say (LeBron) James realized a profit of more than $30 million in cash and stock in the Beats sale after he had struck a deal to get a small stake in the company at its inception in 2008 in exchange for promoting its high-end headphones.

Fuente

Link to post
Share on other sites
  • 1 month later...

Beats ya es parte de Apple: Welcome to the family.

 

Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family. Music has always held a special place in our hearts, and we’re thrilled to join forces with a group of people who love it as much as we do. Beats cofounders Jimmy Iovine and Dr. Dre have created beautiful products that have helped millions of people deepen their connection to music. We’re delighted to be working with the team to elevate that experience even further.

 

And we can’t wait to hear what’s next.

promo_beats.png

 

 

 

Nota en la web de Beats:

 

Hay un nuevo instrumento en la familia Apple.

 

Los músicos dependen de sus instrumentos para dar estructura y forma a su imaginación. En los albores de la grabación digital, el ordenador Macintosh era el instrumento predilecto. Al comienzo de la música digital portátil, el iPod puso la biblioteca de toda la música del mundo en tu bolsillo. El iPhone se convirtió no solo en un instrumento para la música, sino también el centro de tu vida interconectada. El iPad extendió esta capacidad con una interfaz de usuario y unas aplicaciones que te permitieron componer una sinfonía en el metro. Empezando hoy, en Beats tenemos la suerte de agregar nuestro instrumento a este legado a través de nuestra unión con Apple. Los productos que creemos juntos nos permitirán volver a imaginar el sonido y continuar esta gran tradición de aportar imaginación a la vida.

 

 

Beats cierra su tienda online y sus productos se venderán en la Apple Store (donde parece, al menos por ahora que no le dedican un espacio propio)

Link to post
Share on other sites

Pregunto desde la ignorancia, pues hasta ayer que leí este hilo desconocía de la existencia de Beats. Por lo que veo es una empresa que se dedica a los auriculares y altavoces portátiles.... ¿qué tienen de especial estos auriculares respecto a por ejemplo unos AKG, unos Sennheiser o unos Beyerdynamic?...

Yo tengo unos AKG K-701 desde hace tiempo, que salen por menos de 200 euros, y me parecen realmente buenos. Eso sí, escucho con auriculares en casa, no se me ocurre salir a la calle con semejantes armatostes.

Link to post
Share on other sites

Pregunto desde la ignorancia, pues hasta ayer que leí este hilo desconocía de la existencia de Beats. Por lo que veo es una empresa que se dedica a los auriculares y altavoces portátiles.... ¿qué tienen de especial estos auriculares respecto a por ejemplo unos AKG, unos Sennheiser o unos Beyerdynamic?...

Yo tengo unos AKG K-701 desde hace tiempo, que salen por menos de 200 euros, y me parecen realmente buenos. Eso sí, escucho con auriculares en casa, no se me ocurre salir a la calle con semejantes armatostes.

Por el momento sólo se que se ve a futbolistas y especies afines con ellos.

Link to post
Share on other sites

También son habituales en jugadores de Poker

Sí, pero a parte de que lo lleven futbolistas o jugadores de poker... ¿qué aporta a nivel de sonido que no tengan unos buenos AKG, por ejemplo? ¿Realmente merece la pena por algún motivo más allá de la moda de la marca o la estética?

 

He leído que llevan un sistema de cancelación de sonido, que puede ser útil para escuchar música en entornos ruidosos (la calle y tal). Vamos, que son auriculares con electrónica, en ese sentido no son como los auriculares normales, que son pasivos.

Link to post
Share on other sites

También son habituales en jugadores de Poker

Sí, pero a parte de que lo lleven futbolistas o jugadores de poker... ¿qué aporta a nivel de sonido que no tengan unos buenos AKG, por ejemplo? ¿Realmente merece la pena por algún motivo más allá de la moda de la marca o la estética?

 

He leído que llevan un sistema de cancelación de sonido, que puede ser útil para escuchar música en entornos ruidosos (la calle y tal). Vamos, que son auriculares con electrónica, en ese sentido no son como los auriculares normales, que son pasivos.

La principal critica que tienen es que colorean en exceso el sonido: no tienen una respuesta plana sino que tienen los bajos muy altos

 

 

Todas las marcas tienen modelos con cancelación de sonido que puede ser activa (electrónica) o pasiva (aislamiento), Beats tiene de ambos tipos

 

Cancelación de ruido frente a aislamiento de ruido

 

AISLAMIENTO DE RUIDO

 

El aislamiento de ruido bloquea pasivamente el sonido ambiente

No se requieren baterías

Intrauriculares

Los intrauriculares ajustados nos aíslan del ruido externo

Auriculares

El acolchado añadido de los auriculares aísla físicamente del ruido exterior

 

Heartbeats, Powerbeats, Mixr, Tour, Solo HD, urBeats

 

 

CANCELACIÓN ACTIVA DE RUIDOS

 

Los auriculares contienen micrófonos para generar ruido que cancele el sonido exterior

La ANC bloquea activamente el sonido ambiente

Requiere la alimentación de una batería

 

Executive, Pro, Studio (original), Wireless

 

 

CANCELACIÓN ADAPTADA DE RUIDOS

 

Reproducción de música: la calidad de sonido y la cancelación de ruido están equilibradas

Música apagada: el nivel de cancelación de ruido aumenta para ofrecer una experiencia de cancelación total del ruido

Requiere la alimentación de una batería

 

Studio, Studio Wireless

 

 

Apple ha dedicado un espacio propio en la Store, dentro del apartado Accesorios a Beats, con auriculares, altavoces y accesorios

Ya empezaba a ser extraño que Apple tardara tanto

Link to post
Share on other sites
  • 2 months later...

Lo que podría ser otra guerra de patentes se quedará en un acuerdo fuera de los tribunales: Bose and Apple's Beats announce settlement of patent infringement lawsuit

 

Bose, who first filed the complaint in July, disclosed to a U.S. District Court in Delaware that it has dismissed its patent infringement accusations against rival Beats. The terms of the settlement were not disclosed.

 

Previously, Bose had accused Beats of infringing upon five noise-canceling patents used for its QuietComfort branded headphones. In the original complaint, Bose alleged that the Beats Studio and Studio Wireless headphones, featuring "adaptive noise cancelation," were infringing products.

 

The news comes the same day a new rumor claimed that Apple plans to remove all Bose audio products from its retail stores beginning next week.

Link to post
Share on other sites

Por cierto, Bose firmó un acuerdo de patrocinio con la NFL y quien lleve Beats recibirá una multa: San Francisco 49ers Quarterback Fined $10k for Defying No Beats Headphones Rule

 

Bose and the NFL signed a sponsorship agreement before the season began, but last week the NFL decided to ban players from wearing Beats headphones in front of television cameras to support its sponsor. Players are not allowed to wear them when conducting interviews during training camp, during practice sessions, or on game day, from before the event until 90 minutes after play has ended.

 

La dictadura del patrocinio :blink:

 

 

Y la disputa entre Beats y Bose viene de una patente sobre la cancelación de ruido: Apple’s Beats and Bose settle lawsuit over noise-cancelling headphone patent

Edited by nickeditor
Link to post
Share on other sites
  • 4 weeks later...

Presentados los primeros auriculares Beats tras la compra por parte de Apple: Apple-owned Beats Electronics Introduces New $300 Solo2 Wireless Headphones

 

Following the appearance of a regulatory filing last week, Beats Electronics today announced the launch of its new Solo2 Wireless on-ear headphones, the first product release since Apple's acquisition of Beats officially closed. The new headphones are a wireless version of the wired Solo2 headphones introduced the day after the Apple-Beats deal was announced.

 

Solo2 Wireless offers the same dynamic sound and streamlined design as Solo2, but with the added benefit of wireless capabilities. With its Bluetooth technology, Solo2 Wireless can move freely for up to 30 feet from your audio device. Take phone calls, skip songs, and change the volume using the “b” button and volume buttons on the ear cup. Its rechargeable battery allows you to enjoy up to 12 hours of wireless playback. Not charged? Not a problem. Just plug in the provided RemoteTalkTM cable and enjoy your music.

 

The new Solo2 Wireless headphones, which are available in red, black, white, and blue, will be available through Apple and other retailers later this month at a retail price of $299.95. The red version is a Verizon Wireless exclusive through the end of 2014.

beats_solo2_wireless_blue.jpg

 

 

Las primeras pruebas comentan que son mejores que los anteriores: First Look at the New Beats Solo2 Wireless Headphones

 

Del logo de Apple ni rastro

Link to post
Share on other sites
  • 4 weeks later...

Bose otra vez en la Apple Store: Some Bose Products Return to Apple Online Store After Two Month Absence

 

 

Following a two month absence, Apple has restarted sales of Bose products in its online store. The reinstated products include the Bose QuietComfort 20i, the Bose SoundLink Mini Bluetooth Speaker, and the Bose SoundLink Bluetooth Speaker III, but notably do not include the company's over-the-ear headphone offerings. The move follows a report yesterday which noted that some French Apple retail stores had begun receiving shipments of Bose products with an intent to put the products back on shelves, and it is now likely those products will return to stores shortly.

 

It still is not clear as to why Apple removed Bose products from its stores, but the decision may have had something to do with Apple's acquisition of Beats Electronics and a patent infringement lawsuit filed by Bose in July against Beats. That lawsuit was settled between Beats and Bose before Bose products disappeared from Apple's store shelves, which may indicate that the removal and reinstatement was a part of the discussions between the two companies.

 

Bose also signed a deal with the NFL to ban NFL players from wearing Beats headphones during games, which garnered comments from Beats co-founder Jimmy Iovine who stated that it made Beats "look like the underdog."

Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Restore formatting

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...

Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.